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August 6: Twead #4: Peter Schiff—JMR
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Twead #2: Jason Mattera
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This week on Twitter, The Lucidicus Project posted highlights from Jason Mattera's book, Obama Zombies: How the Liberal Machine Brainwashed My Generation (Threshold Editions, 2010; 260 pp). The book documents the tactics used by the Obama campaign to garner a zombie-like following with the stereotypical iPod-listening, YouTubing, college crowd. Although I read the entire book—and the chapter on Jon Stewart was enjoyable—I posted highlights only from Mattera's chapter on healthcare, which is "Chapter 6: Health-Care Hypnosis."

Mattera shows from several angles how the Obama campaign created its legion of enthusiastic, if sometimes factually-challenged, followers. For example, he examines how the campaign capitalized on the global warming hysteria and the prevailing anti-war sentiment on campuses, and how it superbly used Facebook and social networking to bring supporters out of the woodwork. The push for universal health coverage was just one of several hot issues during the election, but it was certainly one of the most important. Mattera shows how the campaign was able to sell health reform to the Obama zombies on emotions and promises.

Here are the healthcare-related highlights we Tweeted. Note that these are mostly my re-formulations, not direct quotations.

This is our second Twead. The next will begin on Monday, July 5th. Tune in to see which book (or chapter thereof) it will be.


ISSN 2151-1888 | Editorials on Individual Rights in Medicine